Decibel™ set out to make volumizing haircare feel louder, sharper, and more ownable. We partnered closely to build the brand from the ground up—identity, packaging, and a full suite of photo and video. A comprehensive project, and a clear example of taking a brand from zero to fully turned up.
Turn Up the Volume
Volume is the throughline behind everything Decibel™ does. It’s not just the product—it’s the attitude. We brought that to life through a system rooted in music and sound, using bold visuals and subtle references that echo the idea of turning things up at every touchpoint.
Formulated with 140dB™ Complex
At the core of the product is 140db™ Complex—a proprietary volumizing technology we named to feel as technical as it is effective. The “Db” nods to Decibel, while the naming system pulls from the world of audio gear and sound engineering. It gives the formula a clear point of differentiation, and a language we can build on across the entire product line.
Volume, Visualized
We approached the shoot like a full build, not just a backdrop or location. Every element was designed to reinforce the world of Decibel™. Nothing was incidental. The result is a set of images that feel cohesive, intentional, and fully aligned with the brand’s point of view.
Every Detail, Amplified
The studio shoot gave us full control to capture the brand at its highest fidelity. We moved between clean hero portraits on seamless, a custom speaker wall backdrop, and a fully styled apartment layered with Decibel details. Each setup served a purpose—balancing polish with personality—so the final images feel sharp, consistent, and unmistakably on-brand.
Build the Signal
We built the social presence from scratch—content, voice, and rollout from day one. Everything stayed consistent to the brand while giving it room to show personality. The result: a channel that started at zero, growing organically with a clear point of view.
Designed for the Shelf
We extended the system into bundles and merchandising—designing packaging and displays that carry the same volume-first thinking into retail. Still evolving, with a clear goal: a cohesive, scalable on-shelf presence.
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